 
|
|
 |
 |
|
|
|
Our
Model
In business, as in life, respect is the foundation
of any relationship. Whether that respect is earned
or granted, it must always be valued and protected.
From time to time during our business relationship,
each of us will find ourselves in positions of
strength and weakness. These moments of truth
will characterise our resolve towards longevity.
We each commit to never exploit our position to
the detriment of the other.
In traditional supplier relationships, the game
is thrust and parry with resultant winners and
losers. The ISI game is customer advocacy, where
ISI only wins when the customer wins. We both
agree to play the ISI game.
Things don’t always work out as we expect.
If some aspect of our business relationship isn’t
working, we will not hesitate to bring the issue
to the other’s attention, without fear or
favour, to seek a mutually agreeable resolution.
Change is constant. When we stop to review our
collective progress, if the engagement has not
evolved, we have a problem.
To facilitate change, our legal contracts must
set in a context of sense and respond. Contracts
should never prescribe or cement the status quo.
We will focus on the outcomes for the ultimate
end customer, not the mechanisms by which the
outcomes are achieved.
|
|
|
 |
|
|
